Beauty Review: E.l.f

8 Dec

Eyes lips face, or Elf cosmetics as it’s known, is an affordable online make-up brand. Although it’s based in New York, it has now reached international success, largely due to their website.

The inexpensive cosmetics line claims to sell high-quality products for a fraction of the price. So I put it to the test.

Benefit’s She Laq is a make-up miracle. I included it as one of my fashion and beauty essentials because I can literally not live without it.  If I didn’t have this beauty wonder, I would simply, point-blank refuse to put eye shadow on. You brush the magic little potion onto your eye-lids, leave to dry, and then apply your eye shadow. And that’s it, you are set for the day knowing at no point will your eye shadow run, fade, crease or disappear. It’ll be with you ’til the bitter end. Sadly, for some profound reason they have decided to discontinue this genius product. So, after hunting high and low for a replacement, I found this. And at £3.75 it’s more than £15 cheaper than Benefit’s so I gave it a go.

Elf Makeup Lock & Seal

True to word, this elf number is eye shadows’ little helper.

Unlike She Laq you apply the Makeup Lock and Seal on top of your eye shadow (alternatively, you can mix it in with the eye shadow but I prefer the former). When I first applied the product it stung – it really, really stung – so beware not to get it into your eye. It is a lot more watery and a lot less sticky than She Laq. I applied it onto black eye shadow first thing in the morning to monitor the staying power easily. It did keep my eye shadow on all day without much creasing, smudging or fading. However, because you apply it on top, or with, your eye shadow, it is a lot harder to use multiple colours. Although it’s certainly not as good as She Laq, it’s a very good alternative, and comes at a bargain price. Unlike She Laq it also increases the intensity of your makeup colours. Black eye shadow sometimes becomes a lot greyer when applied to the skin. Once you brush this over the top it instantly becomes jet black again, more exaggerated, defined and extreme. It dries really quickly and makes my eye shadow stay put. I’m so happy I’ve found an alternative, now I can wear eye shadows again!

Elf Contouring Blush and Bronzing Cream

One thing I hate about bronzers is that most contain shimmer/glitter which isn’t needed when you’re trying to create a contouring effect and only attracts unwanted attention to something that is meant to be an illusion. When I saw this contouring set I immediately hit the purchase button. They have two palette options; I went for the St. Lucia colour.

The bronzer is completely matte and creates that perfect shadowiness you need to create the effect of more defined cheekbones.  The cream is so much better than any other powders I’ve used. As you apply it with your fingers you can actually feel precisely where the hallows of cheeks are and therefore where best to apply it. It’s also so much easier to blend and build coverage, and you only need a smidgen to create a big effect – so this will last forever! The pinkier blush is to be applied on the apples of your cheeks and it subtly brightens up your face, creates further dimensions, and develops a healthier glow. For just £3.75, this is a makeup must-have – I love it!

Elf All Over Cover Stick

This All Over Cover-Stick is a lot smaller than I thought it would be. It only costs £1.50 so it’s still a true budget buy.  It’s way too thick to be used all-over as a foundation but it’s not light enough to conceal and highlight the under-eye area (I went for the lightest shade too). It’s more for larger problematic areas of the face you want to camouflage. It smells gorgeous and is really smooth and creamy but doesn’t blend too well and can stick to blemishes rather than hide them. It looks quite cakey and sits on the skin rather than sinks into it. For a better effect mix it with a serum or moisturiser on your hand and then apply for a silkier finish.

Overall, elf is full of gorgeous little creatures that give a great helping hand in your makeup routine. To visit the website just click here.



2 Responses to “Beauty Review: E.l.f”


  1. My Beauty Bag: Top 6 e.l.f cosmetics | Heathers Treasure - December 9, 2013

    […] Beauty Review: E.l.f ( […]

  2. My Beauty Bag: Top 6 e.l.f cosmetics - - March 16, 2014

    […] Beauty Review: E.l.f ( […]

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